The challenge at Edmunds was to design an experience that helped prepare and educate users looking to lease a car. The business goals were to increase customer engagement, raise the rate of customer to dealer interactions and ultimately improve the close rate.
I worked on-site directly with Edmunds’ Executive Director of Product Management on the Edmunds Lease product. Our process consisted of daily sync-ups with the Director of UX as well as a Senior Visual Designer.
We created an experience that enhanced traditional online lease shopping flows. We captured user's features and preferences and served personalized lease deals that matched the users customized search criteria.
My key contributions consisted of: conceptualizing designs, competitive analysis, wireframes, facilitating on-site moderated user testing, advanced motion prototypes, and full-fidelity visual mock-ups.