The challenge at Ticketmaster was to design a cross-platform responsive experience that redefined the brand from being purely transactional to being more fan-focused. The business goals were to increase return visits, improve engagement, and ultimately boost conversion rate.
Sr. Experience Designer
I worked on-site directly with the Marketplace and Enterprise Design Teams. Our process consisted of regular sync-ups with internal product owners, engineers (both in-house & off-shore), and key stakeholders.
Designed an event discovery experience that offered engaging content, personalized event recommendations, a 3D seat selector, a group event ticket purchasing experience, mobile ticket designs, event detail page enhancements, and Ticketmaster Reserve.
Key contributions consisted of: building and maintaining a strong relationship between Ticketmaster & EPAM, defining UX activities and direction with senior level client executives, leading 2 desingers (1 off-shore & 1 on-shore), performing user research & moderating user testing, persona developement, leading a heuristic workshop and lunch & learn sessions, user flow creation, customer journey mapping, high-fidelity wireframes, focus group sessions, and advanced motion prototyping.